Egyptian Tourism Authority was established in March 1981, by presidential decree No. 134 endorsing a recommendation by the Minister of Tourism. The Authority is dedicated to promoting Egypt as a first class tourist destination, in line with the rise of tourism marketing as an independent discipline and the emergence of new tourism promotion tools. The Authority responded to the increasing competition in the travel and tourism industry, by adopting an advanced structure capable of dynamically dealing with the situation. The completion is due to the rising number of new attractive destinations, budget airlines and the huge progress made by the airlines industry.